With so many storefronts closed up and your customers shut in at home, your website is more important than ever. I can review your website to identify ways your website can improve your customers' ability to connect with you.

An approach to suit your situation

Whatever your timeline, budget, or circumstances, I have an approach to suit your organization's needs.

First Impression Review

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A fast, cost-effective website review when time is of the essence.

Part usability test, part expert review, I will visit your website and give you my initial impressions and recommendations on what is working well and what could be improved.

I will focus on:

  • ease-of-use and clarity of the website’s navigation
  • placement and quality of calls to action (i.e., the actions you prompt your customers to take, such as "checkout", "sign up for our newsletter", "download our app")
  • user experience (i.e., how well the website considers users' expectations and the tasks you are asking them to perform)
  • effectiveness of content and layout

What do you get?

I will provide you with a 20 minute video of my “live” impressions as I make my way through your website, and a summary report outlining my recommendations.

How can a First Impression Review help?

Catch usability problems

It takes only seconds for your website to make an impression on your users, so you want that first impression to be a good one.

By asking me to look at your website, you will get a good picture of how easy your website is to use and where the trouble spots are.

Get expert advice for an affordable price

At $99, it is a minimal commitment on your part. Twenty minutes is enough time for me to discover usability problems and to recommend how to address them.

Is a first impression review right for you?

A first impression review is the perfect fit when you are looking for a quick website health report, or to be pointed in the right direction to improve your website.

Order a first impression website review

Or email me any time at [email protected].

Benchmark Review

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Measure your website's performance over time, or compare your website to your competitors.

This type of review involves scoring your website against specific criteria in order to identify areas of strength and those needing improvement.

How a benchmark review works

  1. We will discuss your business's goals regarding your website, and establish the set of criteria I will use to evaluate your website.
  2. I will conduct the review and supply you with a detailed report that outlines how your website performed against each criterion, and provides recommendations for addressing weak points.
  3. We will go over the report together so that I can address any questions you may have, and so that you are equipped to start improving your website.

What does a benchmark review cover?

The scope of a review is dependent upon the targeted objectives for the review, but may includes factors such as:

  • Accessibility
  • User experience
  • Calls to action
  • Content quality
  • System performance
  • Search engine optimization
  • Social media engagement
  • Your website’s performance vs. your competition
  • Analysis of your website traffic

Contact me about a review

Deep-dive Review

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A comprehensive audit of the health and efficacy of your website.

This is a full spectrum analysis of your website, following an agreed upon set of factors. The report identifies and prioritizes issues to resolve, and provides recommendations for addressing them. Included in the report is a roadmap outlining the work you should carry out to improve the website.

How a deep-dive review works


  1. We will discuss your business's goals regarding your website, and establish the set of factors to include in the report.
  2. I will conduct the review and supply you with a detailed report and roadmap.
  3. We will go over the report together so that I can address any questions you may have, and so that you are equipped to start improving your website.

What does a deep-dive review cover?

The scope of a review is dependent upon the specific needs of your organization. But typically, a review includes factors such as:

  • Accessibility
  • User experience
  • Calls to action
  • Content quality
  • Design consistency audit
  • System performance
  • Search engine optimization
  • Social media engagement
  • Your website’s performance vs. your competition
  • Analysis of your website traffic

Contact me about a review