What We Can Work On Together
I work across four disciplines that build on each other. Strategy attends to the business.
UX attends to the users. Optimization attends to the underlying systems.
New development builds the future.
Let's Push Your Website to the Next Level
Whether you're running a marketing campaign, trying to boost sales, or building a new digital service, you've got targets to hit and stakeholders to please.
I help you get from where you are now to the results you need without over-complicating the process.
Establish a strategy
Start with a goal.
It is easy to lose sight of your objectives amongst the jungle of tools, approaches, and thousands of voices offering advice. A clear digital strategy will enable you to focus on your audience and succeed where others fail.
Fix the user experience
Measure your effectiveness.
Digital services are like gardens. They need tending to stay healthy. I can help you examine the full user journey and look for friction points that might be holding people back.
Optimize the codebase
Examine the foundations.
Some problems are infrastructural beyond the interface. I can investigate your codebase for inconsistencies or stability issues. Bugs, latency, and mysterious errors erode trust.
Build something new
Plan and launch a new service
If you are planning to launch something new, I can help you sharpen the plan, sketch out the data model, and launch your new service. I've been building SaaS products for 15 years.
Flexible, Affordable, Strategic Support
One of the biggest assumptions people make is that obtaining the help of a specialist like myself requires a massive budget or a complete rebuild. It doesn't.
Many of the organizations I support begin with small, focused engagements: a review, a planning session, fixing a perplexing bug, help getting their digital tools in order, or guidance on a difficult decision.
I offer flexible, affordable, strategic support shaped around your actual needs, whether that's feedback on a plan, a short-term project, or ongoing guidance over time.
- Focused reviews and planning sessions, often between $250-$2,500
- Workflow, UX, and content improvements, commonly between $750-$6,000
- Technical problem solving and implementation work, ranging anywhere between $150 to $5,000+ depending on scope and need.
- Ongoing strategic support and advisory work, tailored to your organization's needs
Every organization is different, so these are only general ranges. Many engagements begin small and change naturally over time as needs become clearer.
What I Bring
I've spent over 15 years in digital, working with charities, nonprofits, small to med-sized businesses, startups, higher education, and solo professionals.
I've worked on both sides of the counter—as a member of internal teams, as well as calling the shots for a prominent software platform. I'm accustomed to the challenges and obstacles buisnesses face at different stages of growth.
I'm a clear thinker and an empathetic ally. I understand real-world challenges and constraints. I'm eager to hear where you're at and to travel with you down the path that leads to the results you're after.
When you work with me, you can expect:
Strategic Clarity: We'll get to the root of the problem and solve it by following a plan we make together.
Measurable Impact: Whether it's improved customer retention or a more confident team, you'll see the difference.
Fresh Perspective: It's hard to spot a problem when you're too close to it. I speak from external experience that helps me spot issues you might miss.
Low-Risk Engagements: From short projects to time banks, you can get started without making a big commitment.
Practical Solutions: I probably have even less patience for businessy jargon than you do... I provide down-to-earth advice in plain English.
Difference Maker
I have had people from all over Canada and internationally reach out to me and say that they found me through using only a search engine. This shows that the work that Luke did on my site has really worked and is a very important part of attracting referrals. I will continue to work with Luke to adapt my website to serve my business's changing needs.
Great Creativity
Luke provided outstanding project leadership and communication throughout this entire process. He demonstrated great creativity in delivering on our objectives in a way that would work well for our members. Luke is to be commended for all his hard work and diligence in getting us to this point.
Good Listener
Luke is professional, kind, and patient. He is a good listener and asks very good questions. When it comes to development and building technical things it is hard to find people who have expertise on the coding side and relationship skills that make the work enjoyable. Luke is one of them. If I have any other work like this in the future, he is going to be the first person I call.
