Four connected roles
I work across four disciplines that build on each other. Strategy attends to the business.
UX attends to the users. Optimization attends to the underlying systems.
New development builds the future.
Establish a strategy
Start with a goal.
It is easy to lose sight of your objectives amongst the jungle of tools, approaches, and thousands of voices offering advice. A clear digital strategy will enable you to focus on your audience and succeed where others fail.
Fix the user experience
Measure your effectiveness.
Digital services are like gardens. They need tending to stay healthy. I can help you examine the full user journey and look for friction points that might be holding people back.
Optimize the codebase
Examine the foundations.
Some problems are infrastructural beyond the interface. I can investigate your codebase for inconsistencies or stability issues. Bugs, latency, and mysterious errors erode trust.
Build something new
Plan and launch a new service
If you are planning to launch something new, I can help you sharpen the plan, sketch out the data model, and launch your new service. I've been building SaaS products for 15 years.
Difference Maker
I have had people from all over Canada and internationally reach out to me and say that they found me through using only a search engine. This shows that the work that Luke did on my site has really worked and is a very important part of attracting referrals. I will continue to work with Luke to adapt my website to serve my business's changing needs.
Great Creativity
Luke provided outstanding project leadership and communication throughout this entire process. He demonstrated great creativity in delivering on our objectives in a way that would work well for our members. Luke is to be commended for all his hard work and diligence in getting us to this point.
Good Listener
Luke is professional, kind, and patient. He is a good listener and asks very good questions. When it comes to development and building technical things it is hard to find people who have expertise on the coding side and relationship skills that make the work enjoyable. Luke is one of them. If I have any other work like this in the future, he is going to be the first person I call.
Who I Help
Business Owners
I help untangle scattered tools, unclear websites, and disconnected marketing efforts so you can regain clarity, make confident decisions, and focus on running your business instead of constantly managing digital chaos.
Internal Teams
I work alongside internal teams to improve digital systems, clarify user experience, and remove friction from day-to-day workflows so your team can move faster, collaborate more effectively, and build with greater confidence.
Nonprofit Leadership
I help nonprofit boards and leadership teams bring clarity and direction to their digital presence so your organization can communicate its mission clearly, support the people you serve, and make wise use of limited time and resources.
I've helped people across many sectors. Here's a selection:
NONPROFITS
TESL Saskatchewan
Anglican Church of Canada
Hope Ministries
South Central Food Network
Chambers of commerce across Canada
EDUCATION
Saskatoon Theological Union
Qu'Appelle School of Mission and Ministry
Classical Conversations Canada
Lingual Focus Academy
Briercrest College & Seminary
OFFICES & AGENCIES
South Saskatchewan Heart Clinic
Regina Open Door Society
Mortlach Village
Caronport Village
COMMERCIAL
Localbuild Marketplace
HEG Exploration Services
Bankert Marketing
Misko Farms
Just Solutions Agriculture
Me at a glance
- Expert Developer
- UX Consultant Turning Insight Into Action
- 15 Years in Digital
- Calm, Creative, Compassionate
- Helping Businesses & Organizations Grow
